And the winner is...The White Lotus

Step Aside Oscars, Make way SAGs and shuffle up BAFTAs The White Lotus is back on television and so far the wardrobe has been more interesting than the whole of awards season put together, even the most revealing of peek-a-boo dresses with bum cleavages and exposed nipples were not as titilating as the first few episodes of series 3 of the Emmy winning comedy drama. This time set in Thailand, which provides a magical visage, rich Americans holiday wardrobes with zero care given to the baggage allowance means the possibilities were endless. 

Costume designer for the show Alex Bovaird has reigned over The White Lotus since day 1, her sartorial wizardry was obvious from the get-go, series 1 & 2 she took us from Hawaii to Sicily with each and every characters wardrobe instantly transforming them into believable wealthy (and often arrogant) guests at the incredibly luxurious White Lotus resort, where each of the episodes is set. 

If you have yet to watch it, I envy you, I wish i could go back to the start without 

prior knowledge of the plot, but it’s such a good looking show its no hardship to start watching it again purely for the aesthetic. I am halfway through series 3 and

 already the big guns are out, I’m talking Hermes bikinis, Chanel runway dresses and a whole lot of Valentino, this is the show the luxury brands are really taking 

notice of, with French brand Jacquemus making pieces specifically for the show.  

When interviewed by Vogue, Bovaird said the theme for series 3 was ‘loud luxury’ which sounds to me like these people are riiiiich and they want you to know it, with brands such as Zimmermann, Loewe, Alemais and Lanvin you know deep pockets are required even though they aren’t plastered in logos. I am not sure if loud luxury is supposed to be a bad thing but to me they look amazing, the women fair far better than the men, from the Texan tycoon family where the men look straight out of a Ralph Lauren advert, the pill popping mum is never without a great sunhat and dramatic kaftan while to the two-faced 40 somethings on a girly trip whose dressing up for dinner looks hold inspiration for any girl who makes a habit of taking sequins on vacation. 

And its not just the guests giving good outfits, the keen eyed costume designer ensured the staff at White Lotus Koh Samui are also impeccably dressed, linen wrap skirts with cute as a button monkey embroidered shirts, while the spa therapists wear white pyjama style sets with White Lotus crest embroidery that i instantly searched to see if they were available to buy. 

While the designer labels came in thick and fast, using vintage, thrift and beach shack stores meant items worn on the show cost anywhere between a dollar and twenty thousand dollars, which is what really makes the over all effect special, its a feast for the eyes, if you like holiday dressing you will love The White Lotus.