Fashion Technology

Fashion Retailers are dropping like flies from the impact of Covid-19,

Some you might say were heading in that direction and the pandemic was just the final nail in their coffin, others are direct casualties of the lock-down.

Innovation is the key to survival in the post-corona world, in the past 4 months smart brands have responded by looking at how best to engage with customers, analysing data to inform product development being agile and responding to the customers needs in order to gain their custom.

Don’t be mistaken the pandemic didn't stop people shopping, we just shopped in a different way, certain categories were more popular than others and not being able to go into store meant online shopping was King. Its no surprise that not being able to try clothes on or get advice from shop assistants led to a higher than average volume of returns, a large number of refunds cripples businesses both big & small as its impossible for them to predict, hence the development of technology to help customers shopping from home to imagine their purchases before adding to basket.

Augmented Reality has become become common place in the interiors world, you can see how a certain flooring would look in your bedroom, how that couch works in your living room but up until now fashion hasn't made it work for them, which is shocking considering its 25 years since the movie Clueless gave us the idea of a virtual wardrobe, the convenience of being able to visualise yourself in an outfit without ever having to get undressed would be a game-changer, handing over my measurements doesn't seem too much of a chore nor a violation of my privacy, I do it already on ASOS for their fit-finder which has some degree of accuracy but doesn't take into consideration the shape of my lady lumps (love handles, thighs, saddle bags) which is vital to getting clothes to fit and hang right.

I hate to be a naysayer, not getting on board with innovation in technology has been the death knell for many retailers and i pride myself on being a forward thinker. So as soon as i am able to road test this technology, you'll be the first to know.