Joanne Watkinson
Fashion Stylist, Consultant & Writer
Liverpool - Manchester - London
@Dannyjo
The innovation shown by small businesses across all sectors during this pandemic has blown my mind, people livelihood has been thrown into turmoil, some with no end in sight, I have felt so hopeful watching their determined response in order to save their business it showed such resilience and at times it was revolutionary.
Dame Vivienne Westwood might be one of the worlds most famous fashion designers, but she is also a passionate environmental campaigner, she's been talking about the need for a seismic change to the way we think and live for 20 years, back in 2013 she made a plea for consumers to buy well, choose less and make it last.
In the past 40 odd days since lock-down began most of us have needed very few clothes besides leggings, hoodies and for the very virtuous, work-out clothes. The dignified among us are still adhering to the waist-up rule of wearing something ever so slightly more formal than a pyjama top for work video calls, the rest of us, not so much.