What can i do?

Working in and writing about fashion, as I do, means that when faced with people who do jobs that make a real difference to the world, such as those in the emergency services and health care professionals, I am reminded that what I do is deeply unimportant.
Fashion is frivolous when real life, for the most part, isn’t.
When world events that rock our society happen, I feel almost embarrassed to carry on my job as normal.
What’s the point? Who cares how good the Gucci x Adidas collaboration looks when bombs are dropping on civilians in Ukraine? That is how I felt when preparing this week’s column.
But after taking the time to find out what I, as an individual, could do to support those caught up in the conflict, I found myself researching Ukrainian fashion brands.
So I decided the best thing I could do is use my small platform – these few hundred words which I’m grateful anyone reads – to highlight some amazing designers from the region.
Until this week I had no idea that one of the most exciting and Instagrammed brands, Sleepers (@daily_sleeper) hails from Kyiv. Launched in 2014 by two former fashion magazine editors, Kate Zubarieva and Aysa Varetsa, who had the idea to create elegant sleepwear made using natural fabrics that don’t break the bank, their pieces have become highly covetable. And no one is saving them for bedtime. Their marabou-trim pyjama sets are a street-style favourite.
Next up, for lovers of sleek tailoring, is Katimo (@katimo), their latest collection featured the season’s must-have quilted coats in earthy colours, worn over easy fit trouser suits.
With just two collections a year – timeless pieces made from natural materials – it is the ultimate slow-fashion brand.
Upload Love, the 2022 collection by Karavay by Irina Karavay (@karavaystudio), has done something only Comme de Garçons have managed before - made a heart print look cool.
The brand’s wool T-shirts are hand embroidered with silk hearts and their full-length silk “million star” dress makes me wish I had somewhere special to go in it.
In true runway style, I have left the showstopper for the finale – Gasanova. Launched in 2013 by Elvira Gasanova, the brand has featured in Vogue, Elle and Forbes magazines. Its signature is crystal dresses that are designed for those who want to be looked at, and they are perfect for the celebrity red carpet.
I’m keeping my fingers crossed that someone with a lot more clout than me will wear one and propel Gasanova to fashion superstardom.
Anyone got Rihanna’s telephone number?